Member Search & Lead Generation Platform
The Problem
The association's website functioned primarily as a member directory. While it listed builders, it did little to help consumers actively searching for construction services and provided limited lead-generation value for members.
The Solution
Designed a searchable builder-matching platform that transformed a static directory into an interactive search experience. Visitors could describe their projects, filter builders by location and project type, and submit qualified inquiries directly to participating members.
The Result
Created a more useful consumer experience while increasing visibility and lead opportunities for association members. The system shifted the website from a passive directory to an active builder discovery and lead-generation platform.
